My main goal for this website is to provide an information hub for Australian marketers looking to learn about the various topics and concepts in the field.
Given that marketing is in constant flux, tactics and strategies that drive results today may not be as effective tomorrow. My approach is not to be a comprehensive source of information, but a bridge to many other websites and experts in the field for further exploration.
My thoughts are based on my own experiences and learnings from other marketing peers over the last 10+ years. Your mileage may vary.
